Wednesday, April 19, 2017

PDQ #atozchallenge

All right, so I admit it: occasionally my theme stumped me. Those are times when you have to use two words, abbreviations, or proper names to get it to work. And here is one of those cases.


PDQ (pronounced “pee dee cue”) is an abbreviation for “pretty damn quick” or “pretty darn quick,” depending on your attitude toward mild profanity. You see it used a lot in company names, such as PDQ Printing, that did offset printing pretty damn quick. (Remember offset printing? There used to be a lot of places that did it, until Adobe Acrobat and laser/inkjet printers got cheap. Great for big jobs, though.)

PDQ was also the name of a drink mix made by your friends at Ovaltine.

An ad for PDQ drink mix, which was running a promotion with Mattel that promised an entire fleet of Hot Wheels cars and trucks for $1 plus the inner lining of a jar of PDQ. Ran in newspapers March 12, 1972 (source: eBay)

PDQ was like Ovaltine in that it came in chocolate crystals, but unlike Ovaltine didn’t have malt or egg in it and actually tasted good. Plus, PDQ came in strawberry and egg nog flavors. You could stir it into milk or sprinkle it on ice cream. It was popular during the Sixties and Seventies, then faded from view.

PDQ was the sponsor of a syndicated game show called, of all things, PDQ, with Dennis James as the host. Here is the pilot episode, if you have thirty minutes to spare.

For those of you who like their classical music mixed with a little humor, PDQ is the last, and certainly least, son of Johann Sebastian Bach.

PDQ Bach. Source: Stanton Music

PDQ Bach is the creation of composer, music educator, and parodist Peter Schickele, who often add the honorarium “Professor” to his name. He has recorded numerous albums of music he claims to have been written by PDQ. Here is the “Pervertimento for Bagpipes, Bicycle, and Balloons,” S. 66.

Questions: Are you an Ovaltine fan? Ever had PDQ? Like game shows? What did you think of PDQ Bach?

from The Sound of One Hand Typing

1 comment:

  1. Very interesting post. Yes, I remember ovaltine very well. Haven't thought about it in years.